Men represent a key target market for health and beauty
salons. In this modern economy it is increasingly becoming more acceptable for
men to undergo treatments in pursuit of a better self-image. This new trend for
male grooming has been led by a celebrity culture with faces such as David
Beckham amongst others promoting a polished look to the masses.
Father’s Day represents an ideal opportunity to tap into
this new market and convert gift sales into reoccurring bookings! Target your
female clients by promoting your male grooming treatments as the perfect
father’s day gift for special dads to try something new and to look and feel
their best!
Some promotional Ideas
Gift vouchers -
are always a popular present as this will enable the recipient to spoil themselves
and choose a treatment of their choice.
Offer Packages –
create the ideal father’s day packages with different price points, combine
treatments such as haircuts, wet shaves and waxes as a way for fathers to’ look
good’ and massages, manicures and facials to’ feel good’.
Goody Bags-
Display product gift sets throughout your salon as the ideal way for fathers to
have a bit of ‘me time’ in the comfort of their own home and as a way to
inspiring them to try new products and regimes.
Hold a giveaway -
Make gift vouchers, goody bags and treatment packages even more appealing as a
father’s day gift by offering a free express treatment with every father’s day
gift purchase. This will not only boost your father’s day promotion sales but
the recipient of the free treatment may be converted into a regular customer.
Remember Maintenance-
Many male treatments such as haircuts, wet shaves, waxing and facials require
regular maintenance, ensure the importance of this is portrayed during their
treatments and offer an incentive (e.g. 20% discount) to rebook their first
maintenance appointment.
StudioTracker’s
advanced marketing suite will allow you send an SMS Father’s Day promotion and filter
your client database to target women aged 21-35 who will be looking to buy the
perfect Father’s Day gift.
Don’t miss out on
this opportunity to expand your target market.
Call us for your FREE trial on 0113 350 8230.
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