Friday, June 07, 2013

StudioTracker's Father's Day Marketing

Men represent a key target market for health and beauty salons. In this modern economy it is increasingly becoming more acceptable for men to undergo treatments in pursuit of a better self-image. This new trend for male grooming has been led by a celebrity culture with faces such as David Beckham amongst others promoting a polished look to the masses.

Father’s Day represents an ideal opportunity to tap into this new market and convert gift sales into reoccurring bookings! Target your female clients by promoting your male grooming treatments as the perfect father’s day gift for special dads to try something new and to look and feel their best!

Some promotional Ideas

Gift vouchers - are always a popular present as this will enable the recipient to spoil themselves and choose a treatment of their choice.

Offer Packages – create the ideal father’s day packages with different price points, combine treatments such as haircuts, wet shaves and waxes as a way for fathers to’ look good’ and massages, manicures and facials to’ feel good’.

Goody Bags- Display product gift sets throughout your salon as the ideal way for fathers to have a bit of ‘me time’ in the comfort of their own home and as a way to inspiring them to try new products and regimes.

Hold a giveaway - Make gift vouchers, goody bags and treatment packages even more appealing as a father’s day gift by offering a free express treatment with every father’s day gift purchase. This will not only boost your father’s day promotion sales but the recipient of the free treatment may be converted into a regular customer.

Remember Maintenance- Many male treatments such as haircuts, wet shaves, waxing and facials require regular maintenance, ensure the importance of this is portrayed during their treatments and offer an incentive (e.g. 20% discount) to rebook their first maintenance appointment.

StudioTracker’s advanced marketing suite will allow you send an SMS Father’s Day promotion and filter your client database to target women aged 21-35 who will be looking to buy the perfect Father’s Day gift.

Don’t miss out on this opportunity to expand your target market.


Call us for your FREE trial on 0113 350 8230. 

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