Let your salon provide the solution for winter blues this season

Don’t let your clients hibernate this winter encourage them into your salon with your alluring winter treatments. Winter can be a challenging time for salons as it is all too easy for clients to want to stay indoors and forget about their beauty regimes.

Create special winter packages and promotions to ensure your customers keep coming into your salon, encourage them to continue to feel confident about their appearance whilst maintaining your profit levels.

Here are StudioTracker’s Winter Promotion Ideas.

Think Pink this October!

October is Breast Cancer Awareness month. Do your bit by marking the month with special promotions and features, a tickled pink theme throughout your salon will create awareness and encourage your clients to support such a worthy cause.

Offer a menu of perfect pink treatments and carry on your pink theme throughout the month. Be pretty in pink with your uniform, nails, makeup, hair extensions and decorate your salon with any pink promotional material.

Ideas to raise funds:

• Donate 10% to the charity for any treatment purchased from your ‘pink menu’.
• Book a (Tuesday) appointment and 10% of the treatment price will be donated.
• Retail goody bags and pink products with a percentage of profits being donated.
• Hold an ‘Pink Party’ open evening with a percentage of the profits going to support the cause.
• Have a good old fashion collection box by your reception to encourage clients to support the cause when they come to pay to give what they can.

Market your promotions and make sure that your customers are aware of your upcoming campaign to ensure you raise as much as you can. 

Client Data Handling -essential for maximising business?

When a client makes an appointment it is essential that you record as much information about that customer as possible as this information is invaluable to your salon. You should record details such as birthdays, telephone numbers, emails and address as this information is vital for promotions, offers and your salon marketing campaigns.

Knowing your client even more will enable you to personalise and improve your service further, enabling you to add value and offer that competitive edge. Recording customer details such as age, skin type, hair type, colouring history, medical information and even how they take their tea/coffee will enable you to go that extra mile to maximise your client’s experience. In addition knowing your client will enable you to recommend certain products and treatments to suit their needs giving you plenty of up-selling and retail selling opportunities.

How do you maintain customer loyalty?

Salons today focus vast amounts of time and resources into attracting new customers. It is vital however not to forget your existing customers as they provide your best immediate sources of additional profits and increased business; maintaining customer loyalty is therefore essential.

A question that is at the forefront of salon owners minds is how do you continue to add the value that will strengthen your relationship with clients during the long periods between purchases?

Measuring Your Marketing Success.

We all know that effective marketing is essential for any successful business but how can you ensure your marketing is effective?

As shared in a previous post StudioTracker salon software contains a number of tried and tested marketing campaigns designed to increase customer visits, referrals, average spend and ultimately increase your profits. Finding the right marketing for your business is essential as different salons will have different target markets therefore different client wants and needs.

StudioTracker will help you produce the most effective campaigns with the use of our data charts. These charts will provide you with detailed information on your salon business, for example the gender distribution of sales and purchases, the most common age range of your customers and the highest spending age range of customers, enabling you to target your customers with the most appropriate marketing campaigns, targeted campaigns have a much higher success rate.

StudioTracker will also enable you to track the results of your marketing efforts with its advanced reporting feature; this will enable you to see which brings you the best result and most profit and therefore which ones are worth repeating.

Salon Marketing

Marketing is the key to any successful business, helping attract new clients and keeping current clients loyal. 

StudioTracker’s sophisticated marketing feature has been designed to:

Keep your salon on the minds of your client

Encourage more visits

Reward customer for spending more on services and products in the salon

Ensure customers have an exceptional experience that they refer you to friends and family.

The sun is out so get your clients in with StudioTracker’s SMS Ideas!

Beauty " Client name Sandal weather has finally approached treat your feet this Summer and receive a FREE eyebrow tint worth £15 with all pedicures at The Beauty Rooms. Only 18 slots left book now on 01133508230" " Client name Ensure your skin is glowing this Summer with a FREE detox cleanser with all facials at The Beauty Rooms. Limited numbers available 01133508230" " Client name Brighten up your Summer with 20% discount on all tanning treatments at The Beauty Rooms. Book now on 01133508230"

Hair " Client name Put the shine back into your hair this Summer with our FREE deep conditioning treatment with every cut and blow-dry at The Cutting Rooms book now on 01133508230" " Client name Brighten up your look for Summer with Our Colour experts at The Cutting Rooms £45 for cut & colour worth £60. Don’t miss out call today 01133508230"

Tanning " Client name Ensure you have that perfect sun kissed look this Summer and enjoy a FREE tan enhancing lotion with all sunbed courses purchased at Heatwave Salon. Call 01133508230" " Client name Get bikini body ready for Summer at Heatwave Salon receive a FREE Vibro-plate session with every sunbed course purchased. Call 01133508230"

Online Booking and Facebook Booking coming soon to StudioTracker

Online booking has fast become an essential feature for businesses in these modern times. Providing online booking will help increase you’re booking rates as it will enable your clients to book in their own appointment 24 hours a day regardless of whether your salon is open or not.

Online booking will relieve some of the pressures on your reception as clients will be able to view your appointment calendar themselves meaning you won’t have to worry about answering the phone mid treatments in order to secure bookings.

In a bid to drive as many customers as possible to your appointment book StudioTracker’s all new online booking service will also integrate within your Facebook business page, meaning the cost of buying and maintaining a website will not be essential in order to take advantage of our new online booking service. Facebook sees over 600 million people logging onto their social media account daily, therefore providing salons with the perfect framework to target and secure client bookings.

This exclusive online booking feature will be released later this year for more information please don’t hesitate to give us a call on 0113 350 8230. 

Only 1 week left to win your FREE StudioTracker package worth £1299

To enter simply sign up for your 14 day no obligation free trial today for your last chance to win.

StudioTracker offers FREE DATA CONVERSIONS for new customers.

Are you tired of your current software provider, ever increasing license renewals, lack of updates and ongoing support costs? StudioTracker offers FREE support and FREE updates, no hidden costs.

StudioTracker recognises that your data is one of the most important assets in your business and getting your data from your old system to StudioTracker is of great importance. If you are switching from one of our competitors we can convert your data for use in StudioTracker salon software free of charge which will save you a lot of time and effort re-entering the data manually.

For more information about how switching to StudioTracker can save you money and help your salon run more efficiently call us now on 0113 350 8230. 

StudioTracker's Father's Day Marketing

Men represent a key target market for health and beauty salons. In this modern economy it is increasingly becoming more acceptable for men to undergo treatments in pursuit of a better self-image. This new trend for male grooming has been led by a celebrity culture with faces such as David Beckham amongst others promoting a polished look to the masses.

Father’s Day represents an ideal opportunity to tap into this new market and convert gift sales into reoccurring bookings! Target your female clients by promoting your male grooming treatments as the perfect father’s day gift for special dads to try something new and to look and feel their best!

Some promotional Ideas

Gift vouchers - are always a popular present as this will enable the recipient to spoil themselves and choose a treatment of their choice.

FREE SALON SOFTWARE

**OFFER EXTENDED**

Win your FREE StudioTracker Salon Software package worth £1299!

StudioTracker has launched a competition running until the end of June to make salon life easier for one lucky salon owner with the opportunity to win a FREE StudioTracker salon software package. 

Simply register for your FREE 14 day trial  and you will be automatically be entered into the competition.

Make sure you and don’t miss out on the chance to improve your business and increase your profits with a FREE StudioTracker salon software package. Download your FREE trial today!

Trading Standards Crackdown on Tanning Practices

The detrimental health impact of excessive sunbed use is well documented and has led to the emergence of a nationwide purge on unsafe tanning salons by Trading Standards, to ensure compliance with safe tanning regulations and guidelines. Ensure your salon is protected with StudioTracker salon software.

A shocking number of tanning salons have failed safety laws in recent tests carried out by Trading Standards.

Win a FREE StudioTracker Salon Software package

Have a FREE Trial of StudioTracker for your chance to win a FREE StudioTracker salon software Package. 

StudioTracker is launching a competition throughout May to make salon life easier for one lucky salon owner with the opportunity to win a FREE StudioTracker salon software package.

To enter simply register for your FREE 14 day trial and you will be automatically be entered into the competition.

Make sure you and don’t miss out on the chance to improve your business and increase your profits with a FREE StudioTracker salon software package. Download your FREE trial today!

Warning: Protect your salon from a £20,000 fine with StudioTracker Salon software

With new rigorous research being carried out on the possible health risks associated with sunbed use strict regulations and guidelines have now been introduced in order to promote consistent good practice throughout the industry.

StudioTracker has embedded these tanning guidelines and regulations into its software to ensure users are protected, as sunbed owners failing to comply with regulations can be faced with fines of up to £20,000. This will not only ensure that your business is looking after your customer’s health but also ensures your salon maintains a good reputation and that there is no breaking of the law, you as the salon owner may abide by the regulations but you cannot always be around to ensure your staff always do.

New StudioTracker Version 1.7 Released

We’re pleased to announce that StudioTracker 1.7 has now been released.  We’re always looking for new ways to improve our software and we believe good software support is founded on listening to our users.

Our Sunbed owners have been worried about enforcing the rules and regulations of safe tanning in their salon; therefore in our new release we have embedded the recommendations outlined by The Sunbed Association into our software. We feel that this will promote good practice, help make tanning safer and will ensure our customers salons maintain a good reputation and can look after their customers the way they should.

In addition to this we have improved the screen size of the software which has enhanced the usability and the implementation of new performance boosters have also increased stability and heightened the functionality of the software. These new features and fixes have been developed in order to keep improving our software and to continue making salon life easier for our customers.

How Do I Get It? As always our software updates are provided FREE of charge to all customers as part of your FREE customer support promise. Please call us today on 0113 350 8230 to update to our latest version. 

Get your appointment book filled up this Easter with StudioTracker’s Easter promotion idea!

As a salon it is essential that you take every opportunity to market and promote your business to ensure you remain competitive and profitable.

Easter provides an ideal opportunity to run a seasonal promotion in your salon. Have a basket of miniature eggs by your reception desk each with a special offer attached (for example 10% off next visit or free eyebrow shape). Invite clients to choose an egg and win their prize with every appointment rebooked. This will no doubt tempt clients to rebook their appointment there and then to receive a free gift which will make their day, and will leave you with an appointment book filled up after Easter. Clients may even win a treatment they haven’t had before which gives you an opportunity to turn it into a regular service.

StudioTracker’s rebook prompt feature will ensure you and your staff don’t forget to ask every client to rebook when you come to take payment and will make the rebooking of the appointment as easy as a click of the mouse!

Happy Easter!

7 Easter Promotion SMS Templates

Text message marketing is one of the cheapest methods to reach clients directly and personally, it is the only form of marketing that reaches your customers at anywhere anytime, at work, home or on the go. The key to success is to ensure the messages are well written.

“Client name - Indulge yourself with chocolate this Easter GUILT FREE with 20% off a luxurious chocolate facial at The Beauty Rooms. Call today on 01133508230.”

“Client name - Put a spring in your step this Easter bank holiday with a FREE eyebrow tint worth £15 with all pedicures at The Beauty Rooms. Only 18 slots left book now on 01133508230”

“Client name - Put the shine back into your hair this Spring bank holiday with our FREE deep conditioning treatment with every cut and blow-dry at The Cutting Rooms book now on 01133508230”

“Client name - Spring Cleans are not just for your home, cleanse yourself this Easter bank holiday with a FREE detox cleanser with all facials at The Beauty Rooms. Limited numbers available 01133508230.”

“Client name - Brighten up your look this spring bank holiday with Our Colour experts at The Cutting Rooms £45 for cut & colour worth £60. Don’t miss out call today 01133508230”

“Client name - Ensure your skin is glowing this spring, treat yourself this Easter bank holiday at The Beauty Rooms. All facials include a FREE eyebrow wax worth £10. Book today on 01133508230”

“Client name - Brighten up your Easter Bank Holiday weekend with a 20% discount on all tanning treatments at The Beauty Rooms. Book now on 01133508230”

StudioTracker salon software system will increase the benefits and ease of using text marketing. StudioTracker will allow you to select which clients you want to target in your campaigns, for example you may want to target clients who haven’t visited the salon in the last 6 months with a 20% discount. You will be able to filter the client database to only select these clients this will ensure you don’t reduce profit margins on clients who are already loyal.

Try our SMS Promotion Ideas to ensure you’re booked up and make the most of this bank holiday, contact us today for your FREE TRIAL and 50 FREE SMS’S. 

Put a spring in your step with StudioTracker salon software

Spring is a perfect time to inject your salon with some new energy and life. It is especially important during these turbulent economic conditions to look at what you’re doing right and what could be improved upon.

Click here to read a few ideas on how to spring clean your operations for the new season ahead.

StudioTracker will enable you to analyse your business operations, highlighting areas of strengths and weaknesses with its advanced reports and performance charts, this information will allow you to set measurable targets for your busiest summer months and will help improve your salons operations.

Don’t just take our word for it, try before you buy with our 14 day free trial.

Call today on 0113 350 8230. 

StudioTracker's Mother's Day Marketing

Mother's Day presents an ideal marketing opportunity for the beauty industry. Salons have numerous services to offer clients who are searching for the perfect Mother’s Day gift, from a lavish day of treatments, a new makeover or hair style, a deluxe facial or just a simple treatment gift voucher.

Encourage your clients to find the perfect gift at your salon with the use of StudioTracker’s Mother’s Day promotional ideas.

StudioTracker’s sophisticated marketing feature will enable you to produce targeted mother’s day promotions by filtering your client database to market to women aged 25-34 who typically will have the highest disposable income and will be looking to buy their mums an extra special gift this mother’s day!

StudioTracker offers 50 FREE SMS’s with every FREE trial so call us today to set up your campaign in time for Mother’s Day on Sunday the 10^th March. 

Valentine's Day Marketing Ideas

Valentine ’s Day has huge marketing potential with people in the UK spending over £1bn on gifts and cards each year. This is therefore an opportunity not to be missed!

Ensure love is in the air  this Valentine’s Day with StudioTracker's marketing campaign ideas!

Click here to read

All your offers need to be well promoted, you can have the best offers in the world but no customers if no one knows about them. 

StudioTracker’s integrated marketing feature will promote your treatments as the perfect Valentines gift this season. We offer 50 FREE SMS messages with every trial, call today for yours on 0113 350 8230.

Quiet January?

Why use this quiet time effectively and have a FREE trial of StudioTracker salon software? With your trial you will receive 50 FREE SMS marketing messages to get your customers flooding through the door in 2013.