We all know that effective marketing is essential for any successful
business but how can you ensure your marketing is effective?
As shared in a previous post StudioTracker salon software contains
a number of tried and tested marketing campaigns designed to increase customer
visits, referrals, average spend and ultimately increase your profits. Finding
the right marketing for your business is essential as different salons will have
different target markets therefore different client wants and needs.
StudioTracker will help you produce the most effective
campaigns with the use of our data charts. These charts will provide you with
detailed information on your salon business, for example the gender
distribution of sales and purchases, the most common age range of your customers
and the highest spending age range of customers, enabling you to target your
customers with the most appropriate marketing campaigns, targeted campaigns have
a much higher success rate.
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