Tuesday, August 20, 2013

Measuring Your Marketing Success.

We all know that effective marketing is essential for any successful business but how can you ensure your marketing is effective?

As shared in a previous post StudioTracker salon software contains a number of tried and tested marketing campaigns designed to increase customer visits, referrals, average spend and ultimately increase your profits. Finding the right marketing for your business is essential as different salons will have different target markets therefore different client wants and needs.

StudioTracker will help you produce the most effective campaigns with the use of our data charts. These charts will provide you with detailed information on your salon business, for example the gender distribution of sales and purchases, the most common age range of your customers and the highest spending age range of customers, enabling you to target your customers with the most appropriate marketing campaigns, targeted campaigns have a much higher success rate.

StudioTracker will also enable you to track the results of your marketing efforts with its advanced reporting feature; this will enable you to see which brings you the best result and most profit and therefore which ones are worth repeating.

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