When a client makes an appointment it
is essential that you record as much information about that customer as
possible as this information is invaluable to your salon. You should record
details such as birthdays, telephone numbers, emails and address as this
information is vital for promotions, offers and your salon marketing campaigns.
Knowing your client even more will
enable you to personalise and improve your service further, enabling you to add
value and offer that competitive edge. Recording customer details such as age,
skin type, hair type, colouring history, medical information and even how they
take their tea/coffee will enable you to go that extra mile to maximise your
client’s experience. In addition knowing your client will enable you to
recommend certain products and treatments to suit their needs giving you plenty
of up-selling and retail selling opportunities.