When a client makes an appointment it
is essential that you record as much information about that customer as
possible as this information is invaluable to your salon. You should record
details such as birthdays, telephone numbers, emails and address as this
information is vital for promotions, offers and your salon marketing campaigns.
Knowing your client even more will
enable you to personalise and improve your service further, enabling you to add
value and offer that competitive edge. Recording customer details such as age,
skin type, hair type, colouring history, medical information and even how they
take their tea/coffee will enable you to go that extra mile to maximise your
client’s experience. In addition knowing your client will enable you to
recommend certain products and treatments to suit their needs giving you plenty
of up-selling and retail selling opportunities.
Keeping data on individual client history including
previous treatment and buying behaviour will allow you to encourage repeat
visits and purchases, if you know that previously a client has bought a shampoo
or beauty product after a treatment this will enable you to prompt a
re-purchase, similarly if a client usually has other treatments that they
haven’t booked for in a while you can inform them of any advances in the beauty
treatments for example new nail colours you have in stock or if you are running
any special promotions for that particular treatment, your client will be
pleased you have informed them of an offer they will be interested in.
Knowing your client will enable you to create a
more tailored experience, and the customer will feel valued, making them more
likely to remain loyal to your salon and recommend you to their friends.
Client data handling is also vital when it comes to
new customers visiting your salon. Ensure you add them to your database as this
will help you convert them into a regular client. With their information you
can make follow-ups, send out vouchers and encourage a repeat visit to your
salon. It is also important to keep track of how clients heard about you. This will
allow you to assess your marketing efforts and deem which methods are the most
profitable and effective.
Finally make sure that your clients contact details
are accurately recorded and up-dated regularly. With this data you will be able
to effectively communicate with your clients regularly and target them with
customised promotions.
StudioTracker will enable you to track record and monitor
your complete client history. You will also be able to filter your client
database using any criteria you want, for example age, gender, services,
products and spending history. This will enable you to produce more targeted
and successful marketing campaigns.
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