Thursday, October 10, 2013

Let your salon provide the solution for winter blues this season

Don’t let your clients hibernate this winter encourage them into your salon with your alluring winter treatments. Winter can be a challenging time for salons as it is all too easy for clients to want to stay indoors and forget about their beauty regimes.

Create special winter packages and promotions to ensure your customers keep coming into your salon, encourage them to continue to feel confident about their appearance whilst maintaining your profit levels.

Here are StudioTracker’s Winter Promotion Ideas.

Thursday, October 03, 2013

Think Pink this October!

October is Breast Cancer Awareness month. Do your bit by marking the month with special promotions and features, a tickled pink theme throughout your salon will create awareness and encourage your clients to support such a worthy cause.

Offer a menu of perfect pink treatments and carry on your pink theme throughout the month. Be pretty in pink with your uniform, nails, makeup, hair extensions and decorate your salon with any pink promotional material.

Ideas to raise funds:
  • Donate 10% to the charity for any treatment purchased from your ‘pink menu’.
  • Book a (Tuesday) appointment and 10% of the treatment price will be donated.
  • Retail goody bags and pink products with a percentage of profits being donated.
  • Hold an ‘Pink Party’ open evening with a percentage of the profits going to support the cause.
  • Have a good old fashion collection box by your reception to encourage clients to support the cause when they come to pay to give what they can.

Market your promotions and make sure that your customers are aware of your upcoming campaign to ensure you raise as much as you can. 

Friday, September 27, 2013

Client Data Handling -essential for maximising business?

When a client makes an appointment it is essential that you record as much information about that customer as possible as this information is invaluable to your salon. You should record details such as birthdays, telephone numbers, emails and address as this information is vital for promotions, offers and your salon marketing campaigns.

Knowing your client even more will enable you to personalise and improve your service further, enabling you to add value and offer that competitive edge. Recording customer details such as age, skin type, hair type, colouring history, medical information and even how they take their tea/coffee will enable you to go that extra mile to maximise your client’s experience. In addition knowing your client will enable you to recommend certain products and treatments to suit their needs giving you plenty of up-selling and retail selling opportunities.

Monday, September 09, 2013

How do you maintain customer loyalty?

Salons today focus vast amounts of time and resources into attracting new customers. It is vital however not to forget your existing customers as they provide your best immediate sources of additional profits and increased business; maintaining customer loyalty is therefore essential.

A question that is at the forefront of salon owners minds is how do you continue to add the value that will strengthen your relationship with clients during the long periods between purchases?

Tuesday, August 20, 2013

Measuring Your Marketing Success.

We all know that effective marketing is essential for any successful business but how can you ensure your marketing is effective?

As shared in a previous post StudioTracker salon software contains a number of tried and tested marketing campaigns designed to increase customer visits, referrals, average spend and ultimately increase your profits. Finding the right marketing for your business is essential as different salons will have different target markets therefore different client wants and needs.

StudioTracker will help you produce the most effective campaigns with the use of our data charts. These charts will provide you with detailed information on your salon business, for example the gender distribution of sales and purchases, the most common age range of your customers and the highest spending age range of customers, enabling you to target your customers with the most appropriate marketing campaigns, targeted campaigns have a much higher success rate.

StudioTracker will also enable you to track the results of your marketing efforts with its advanced reporting feature; this will enable you to see which brings you the best result and most profit and therefore which ones are worth repeating.

Friday, August 09, 2013

Salon Marketing

Marketing is the key to any successful business, helping attract new clients and keeping current clients loyal. 

StudioTracker’s sophisticated marketing feature has been designed to:

Keep your salon on the minds of your client
Encourage more visits
Reward customer for spending more on services and products in the salon
Ensure customers have an exceptional experience that they refer you to friends and family.

Tuesday, July 09, 2013

The sun is out so get your clients in with StudioTracker’s SMS Ideas!


" Client name Sandal weather has finally approached treat your feet this Summer and receive a FREE eyebrow tint worth £15 with all pedicures at The Beauty Rooms. Only 18 slots left book now on 01133508230"
" Client name Ensure your skin is glowing this Summer with a FREE detox cleanser with all facials at The Beauty Rooms. Limited numbers available 01133508230"
" Client name Brighten up your Summer with 20% discount on all tanning treatments at The Beauty Rooms. Book now on 01133508230"


" Client name Put the shine back into your hair this Summer with our FREE deep conditioning treatment with every cut and blow-dry at The Cutting Rooms book now on 01133508230"
" Client name Brighten up your look for Summer with Our Colour experts at The Cutting Rooms £45 for cut & colour worth £60. Don’t miss out call today 01133508230"


" Client name Ensure you have that perfect sun kissed look this Summer and enjoy a FREE tan enhancing lotion with all sunbed courses purchased at Heatwave Salon. Call 01133508230"
" Client name Get bikini body ready for Summer at Heatwave Salon receive a FREE Vibro-plate session with every sunbed course purchased. Call 01133508230"