Measuring Your Marketing Success.

We all know that effective marketing is essential for any successful business but how can you ensure your marketing is effective?

As shared in a previous post StudioTracker salon software contains a number of tried and tested marketing campaigns designed to increase customer visits, referrals, average spend and ultimately increase your profits. Finding the right marketing for your business is essential as different salons will have different target markets therefore different client wants and needs.

StudioTracker will help you produce the most effective campaigns with the use of our data charts. These charts will provide you with detailed information on your salon business, for example the gender distribution of sales and purchases, the most common age range of your customers and the highest spending age range of customers, enabling you to target your customers with the most appropriate marketing campaigns, targeted campaigns have a much higher success rate.

StudioTracker will also enable you to track the results of your marketing efforts with its advanced reporting feature; this will enable you to see which brings you the best result and most profit and therefore which ones are worth repeating.

Salon Marketing

Marketing is the key to any successful business, helping attract new clients and keeping current clients loyal. 

StudioTracker’s sophisticated marketing feature has been designed to:

Keep your salon on the minds of your client

Encourage more visits

Reward customer for spending more on services and products in the salon

Ensure customers have an exceptional experience that they refer you to friends and family.

The sun is out so get your clients in with StudioTracker’s SMS Ideas!

Beauty " Client name Sandal weather has finally approached treat your feet this Summer and receive a FREE eyebrow tint worth £15 with all pedicures at The Beauty Rooms. Only 18 slots left book now on 01133508230" " Client name Ensure your skin is glowing this Summer with a FREE detox cleanser with all facials at The Beauty Rooms. Limited numbers available 01133508230" " Client name Brighten up your Summer with 20% discount on all tanning treatments at The Beauty Rooms. Book now on 01133508230"

Hair " Client name Put the shine back into your hair this Summer with our FREE deep conditioning treatment with every cut and blow-dry at The Cutting Rooms book now on 01133508230" " Client name Brighten up your look for Summer with Our Colour experts at The Cutting Rooms £45 for cut & colour worth £60. Don’t miss out call today 01133508230"

Tanning " Client name Ensure you have that perfect sun kissed look this Summer and enjoy a FREE tan enhancing lotion with all sunbed courses purchased at Heatwave Salon. Call 01133508230" " Client name Get bikini body ready for Summer at Heatwave Salon receive a FREE Vibro-plate session with every sunbed course purchased. Call 01133508230"

Online Booking and Facebook Booking coming soon to StudioTracker

Online booking has fast become an essential feature for businesses in these modern times. Providing online booking will help increase you’re booking rates as it will enable your clients to book in their own appointment 24 hours a day regardless of whether your salon is open or not.

Online booking will relieve some of the pressures on your reception as clients will be able to view your appointment calendar themselves meaning you won’t have to worry about answering the phone mid treatments in order to secure bookings.

In a bid to drive as many customers as possible to your appointment book StudioTracker’s all new online booking service will also integrate within your Facebook business page, meaning the cost of buying and maintaining a website will not be essential in order to take advantage of our new online booking service. Facebook sees over 600 million people logging onto their social media account daily, therefore providing salons with the perfect framework to target and secure client bookings.

This exclusive online booking feature will be released later this year for more information please don’t hesitate to give us a call on 0113 350 8230. 

Only 1 week left to win your FREE StudioTracker package worth £1299

To enter simply sign up for your 14 day no obligation free trial today for your last chance to win.

StudioTracker offers FREE DATA CONVERSIONS for new customers.

Are you tired of your current software provider, ever increasing license renewals, lack of updates and ongoing support costs? StudioTracker offers FREE support and FREE updates, no hidden costs.

StudioTracker recognises that your data is one of the most important assets in your business and getting your data from your old system to StudioTracker is of great importance. If you are switching from one of our competitors we can convert your data for use in StudioTracker salon software free of charge which will save you a lot of time and effort re-entering the data manually.

For more information about how switching to StudioTracker can save you money and help your salon run more efficiently call us now on 0113 350 8230. 

StudioTracker's Father's Day Marketing

Men represent a key target market for health and beauty salons. In this modern economy it is increasingly becoming more acceptable for men to undergo treatments in pursuit of a better self-image. This new trend for male grooming has been led by a celebrity culture with faces such as David Beckham amongst others promoting a polished look to the masses.

Father’s Day represents an ideal opportunity to tap into this new market and convert gift sales into reoccurring bookings! Target your female clients by promoting your male grooming treatments as the perfect father’s day gift for special dads to try something new and to look and feel their best!

Some promotional Ideas

Gift vouchers - are always a popular present as this will enable the recipient to spoil themselves and choose a treatment of their choice.